Build a strategic story that resonates.
We are a product consulting firm that helps businesses and teams develop compelling narratives for their products, technology and services to drive extraordinary growth.
Trusted students and teams from top companies
Your idea won't sell itself.
Every day, founders, product managers, and engineers struggle sharing their ideas, communicating well, or the work they are doing.You need to think differently about how you communicate to get to the next stage of growth and accelerate your vision.
For Companies and Startups
We specialize in helping you become a great storyteller and communicator.
We've spent decades telling stories and launching products for the biggest brands around the world like Apple and Google.We foster innovation and unleash your potential by harnessing the power of great storytelling by teaching and coaching teams using practical frameworks via consulting engagements, courses and workshops.
Strategic Consulting
Empower your business with our strategic solutions like narrative development, GTM strategy, and positioning & messaging – designed to drive growth and brand impact.
Hands-On Workshops
Immerse your team in our engaging, interactive workshops, equipping them with practical storytelling skills to captivate and influence your target audience.
Cohort-Based Courses
Comprehensive courses, blending theory with real-world applications to help you create memorable and impactful narratives.
"The most powerful person in the world is the storyteller."
- Steve Jobs
Learn to use timeless storytelling principles from Apple
See what people are saying
Marc Minor
Founder & CEO, HighArc
"He is highly versatile & was consistently trusted to deliver results in tight situations."
Kimberly Sauceda
Head of Marketing, Logitech
"Alex is one of those rare finds. He is incredibly bright and full of clever, out-of-the-box ideas."
Kayiita Johnson
Product Lead, Google / Cruise
"He is incredibly creative, user-centric, scrappy and just gets things done."
Our model is designed for impact, not overhead.
We offer a flexible, outcome-based approach. Our services are tailored to your situation depending on the needs of the business, budget, & timeline.
Meet Alex.
Alex is the Founder and CEO at Think Differently. He has 16+ years of product and storytelling expertise and helped businesses like Apple, Google, Logitech launch products to millions of users around the world.Before founding Think Differently, Alex was a product marketing leader on Apple Watch and Google Nest product – both consumer devices loved by millions around the world. He is deeply passionate about storytelling and empowering teams to do their best work.Alex is also a self-professed ☕️ coffee aficionado, 🎮 video gamer, 💡smart home guru, and ⛳️ golfer. He resides in Raleigh, North Carolina with his wife Brittany and three children.
© 2023 Think Differently LLC.
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